My First 4x Investment Was a Burrito

What Chipotle taught me about emotional investing — and why QFS is built on math, not feelings.

The first stock I ever bought gave me a 4x return.

The greatest restaurant on the planet was founded in Denver, Colorado.

When I was being recruited, one of the selling points for DU was that the original Chipotle was right across the street from campus.

To those who say money can’t buy happiness… they’ve never had a burrito after a long workout or practice.

Then the E. coli outbreak hit.

It was great.

No lines. No wait. Nothing could keep me from my Chipotle.

But the stock? It dropped nearly 50%.

So when I started investing, guess what I bought?

Chipotle.

And before I knew it, I was up 300%.

I sold it. Because at the time, that seemed like an unbelievable return — and it kind of was. It was all based on the fact that I liked their burritos.

And honestly, that’s how a lot of people invest.

No plan. No process. Just feelings and stories.

Today, my approach is completely different.

I invest using a framework grounded in reason, logic, and math.

When I learned Quantitative-based approaches to investing, it just made sense.

That’s where the name QFS comes from.